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Energy Brands Need to Stop Making Energy the Enemy



The big companies that traditionally generate profits by serving the world’s appetite for oil, gas, and electricity have a problem with messaging. Even though many of them are making strides to navigate the move towards a zero-carbon future, they are still grappling with how to communicate their intent to an increasingly informed and galvanised consumer sector.

For the major brands in this space, the greatest challenge is not only how to transition to a more sustainable future but also how to bring consumers with them on that journey.

Full article can be read via Future Power Technology

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