A New Era Begins. We’ve moved to Leeds!
Two-minute rea
We recently waved goodbye to Elland and settled into our new Leeds HQ, a beautiful studio space situated a short walk from Leeds Train Station.
The move was inspired by the area rapidly becoming a hub for the creative industries.
“Many exciting organisations are relocating to Leeds. It felt like the right time for us to be immersed in the buzz and positive energy of this Northern powerhouse city,” says our CEO Bruce Drinkwater.
Elsewhere in the sector, there is further transition promoting further questions. A host of innovative and ambitious start-ups promises radical disruption. Look at Oxford PV. This spin-out from the research of University of Oxford Professor of Physics Henry Snaith, was founded in 2010, and produces perovskite-based solar technology – a more efficient form of solar energy than that using only silicon. It has received significant investment from Equinor, Legal and General Capital, Chinese turbine manufacturer Goldwind and engineering company Meyer Burger.
There are many thousands more worldwide. They have the technology, and many have gained investment for production. The question they typically face is how to engage and inspire people in such highly technical solutions. Demand is transitioning in their direction, but it will be the players who communicate emotional benefits most effectively who will reap the rewards.
Then there are all the consumer-facing organisations. The likes of Ovo Energy, founded in 2009 and already operating globally with revenues in excess of £1bn, or Bulb, named the fastest-growing private company in 2018 and 2019 by the online investment platform Syndicate Room. Or look at home energy management player like Google’s Nest, or Upside Energy, a company that helps people make smart choices about their energy use by using AI to orchestrate the energy stored in their devices.
Our previous office was based in the small market town of Elland. The main challenge with the location was attracting top creative talent. As the studio continues to expand, we need more space for growth, as well as improved transport links to streamline inter-office communications. While the former studio was over two floors, in the new offices, everyone will sit together in the same open space.
The moving process began in March.
“It’s been an exciting journey finding and adapting the right creative space, and Marshall’s Mill was the ideal spot. We now have an open-plan office and multiple communal areas on the top floor of the mill, which are perfect for our collaborative break-out sessions,” says Jonny Westcar, our Managing Director.
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