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2-minute read
One hundred years of love, life, and family. As important now as ever.
This year marks the 100-year anniversary of 3 Minutos, Mexico’s staple brand. 3 Minutos is at the heart of family life, providing, supporting and nourishing every member of the family, evolving and growing as the family grows.
We wanted the packaging to tell the story of generations together. The illustrations evoke and celebrate both family and the local culture. We’ll let them speak for themselves in the video below.
Co-developed with our friends at the PepsiCo Design Team México
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