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Debate: Is it smart for fast-food brands to move into veganism?

“The businesses that will thrive in today’s climate are those that are ahead of the game, tapping into changing consumer trends, and carving themselves a distinct space.”

Caroline, our Client Service Director has been featured in CityAM Debate feature; With the launch of KFC’s vegan burger, is it smart for fast-food brands to move into veganism?

Here – prompted by KFC’s vegan ‘The Imposter’ burger launch – Caroline weighs in on the recent shift in attitude towards vegan alternatives and explores exactly what this can mean for fast-food chains.

“The world is moving at pace, and attitudes are changing just as fast. This has never been truer than with food – and those brands that can integrate a vegan offer as a choice, not a substitute, will win.”

Do you agree? Read the full article at CityAM.

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