Air Partner
Elevating a brand experience for discerning business travellers
DELIVERING THE EXTRAORDINARY TO FLY OUR WORLD
Through merger and acquisition, global aviation services group, Air Partner PLC had grown rapidly, bringing together multiple companies with individual brands, naming structures, heritage and cultures. We worked closely with the global leadership team at Air Partner, to bring all elements of the business together under a single cohesive global employee engagement approach, go-to-market strategy and digital-first brand.
AN EXPERIENCE ABOVE ALL
Operating around the world, including areas where flights can mean the difference between life or death – extracting people or delivering medicine – the brand repositioning aims to drive Air Partner’s internal culture and customer experience, enabling it to stand out within the highly competitive aviation industry.
A BRAND READY FOR TAKE OFF
The creative concept modernises the Air Partner brand significantly whilst celebrating both its heritage and customer focus. Anchored by a graphic language of triangles, the identity references birds flying in formation evoking a ‘stronger together’ ethos of shared goals throughout the business. The colour palette borrows from the changing narrative of the sky from sunrise to sunset and STORMBRANDS commissioned photography to traverse geographies, time zones and subject matter to capture a world of flight that never sleeps, both on the ground and above it.
"StormBrands advised us on a journey of critical importance as we’ve grown into new markets and diversified our customer offering from aviation charter to safety consultancy and training. They’ve helped us navigate complex leadership, organisational, customer and brand issues to build a sustainable vision for our business enabling us to become a more purpose-led brand."
Julia Timms
Chief Marketing Officer, Air Partner
