Black in Business
How do you elevate a progressive student club into a platform for change?
Brand challenge
Black students at London Business School wanted to create an inclusive network that inspires engagement, unlocks opportunity, and builds a pathway to success, addressing the underrepresentation of Black talent at top universities and in business.
What we did
We developed a bold new platform with a distinctive visual identity and tone of voice. Logo, typography, color, and language were designed to signal confidence and relevance, positioning Black In Business at the forefront of conversation without being overbearing.
Outcome
The initiative attracted new talent, empowered students, and turned alumni into ambassadors, creating a self-sustaining community. Black In Business is on track to become Europe’s leading Black business school network, demonstrating that Black talent should not just be included, but integral.
