Pets At Home—Noble

CRAFTING AN ACCESSIBLE LUXURY PET BRAND FOR EVERYDAY COMFORT AND CARE

The exclusive pet brand,
made for everyone

Starting with a blank canvas is always an exciting challenge, particularly when it’s for a pet brand full of chic possibility. As always, we began with people. In this case, pet parents whose every choice in life reflects their elevated sense of style. So, how do you create an authentic pet brand that satisfies this premium aesthetic but remains accessible to everyone? You discover inspiration in fine craft and materials, then blend it with the unmistakable character found in pets all over the country.
Introducing Noble.

An eye-catching new identity
and launch campaign

In choosing the name Noble, we created an aspirational brand that delivered associations of heritage with a waggle of contemporary swagger. Everything about the brand world we created – from identity to packaging, to comms launch - was designed to live up to the promise the Noble name was making.

Our brand comms idea “An Instinct for Style” introduces the UK to a number of characterful pets, with a campaign that captures their envious reactions when encountering Noble accessories for the first time.

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An instant-impact signature range

As part of the Pets family, the Noble brand and crafted monogram have already become synonymous with affordable style. Combining contemporary living with the knowledge and expertise that Pets has built over many years give customers a reassurance few can match. And after just three weeks, the brand has seen sales increase by 300%. Trust is everything when it comes to pets, and Noble has bags of it. And collars and beds and leads…

"Working so collaboratively with STORMBRANDS on this has set us up for future growth with a brand that is elevated and aspirational yet has bags of character. The creative is pitched perfectly to appeal to the next wave of younger consumers looking for pet accessories that match their values and style, as well as our core audience. The comms platform provides us with the tools to easily promote our growing range and continue to build equity and recognition in the Noble brand."

Kristina Potts
Senior Brand Manager, Pets at Home

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