We value your privacy

We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking "Accept All", you consent to our use of cookies.

Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

  • Cookie
    cookieyes-consent
  • Duration
    1 year
  • Description
    CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

  • Cookie
    _ga
  • Duration
    1 year 1 month 4 days
  • Description
    Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
  • Cookie
    _ga_*
  • Duration
    1 year 1 month 4 days
  • Description
    Google Analytics sets this cookie to store and count page views.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Powered by Cookieyes logo

Black in Business

Elevating a progressive student club to a platform for change in big business

Inspiring change

The Black community is shockingly underrepresented at top universities and within the business world. So, students from the London Business School decided to create an inclusive network that inspires engagement, unlocks opportunity and creates a path to success.

In the conversation

”We didn’t want to be in anyone’s face but we did want to be in the front of everyone’s mind. So, we workshopped a strategy that defined a powerful new platform. We created a bold and distinctive visual identity. Our logo, typography and use of colour pack in just the right amount of attitude. And our language inserts us right into the conversation.”

Work in progress

There’s a lot of work to do. But, by attracting new talent, empowering existing students and enabling alumni to become future ambassadors, LBS has created a circular community who will make change happen. Black In Business have set an ambition to become the No. 1 Black Community for business school students in Europe. Bigger than that, they’re showing the business world that black people shouldn’t just be included, they should be integral.

"The StormBrands team has shown a true eagerness, passion, and commitment to accurately capturing and enhancing the messages that we wanted to send. We are beyond pleased with the outcome and know that StormBrands was a crucial part of laying the foundation of who we are and how we present Black in Business to the world. The work they've played a role in developing aims to solve real problems in our society."

Tabria Lenard and Cole Agbede
Co-Founders, Black In Business

Similar projects

Despar_case_study_choice_OOH_Development_v2-min

Despar

Redefining an iconic retail brand for today’s multi-channel shoppers
See More
Screenshot 2023-03-03 at 14.22.06

GHD

Unifying an engineering giant through a people first perspective
See More