Ventur

Repositioning a premium travel service as a 21st century concierge

No ordinary travel business

Sometimes you get a client brave enough to recognise that their industry needs something new. Travel booking company Traveleads wanted to be that new thing. Working collaboratively with them from the start, everything changed in one transformational moment: when we identified the need to shift from a transactional mentality, which was the standard, to a relationship business mindset, which would set them apart.

Introducing Ventur

Our client’s ambition was met with a brave response because we didn’t just reposition their brand, we helped reinvent their business. In the creation of a new purpose, new values and a new story, Traveleads gave way to Ventur. A booking agent was replaced by a travel partner. And a bold new brand was built fit for the future.

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The journey has just begun

Creating meaningful and lasting relationships as they go, Ventur is already changing the game and the way people perceive and arrange travel. Their consultative and partner-driven approach might be different but they have now set the new standard and are recognised for being exceptional at everything they do.

"Partnering with StormBrands made tackling the complex brand challenge we faced straightforward and uncomplicated. They understood our objective and goals from the start and made working on the project a pleasure. Everything StormBrands shared had style and finesse which aligned to the high-end nature of our brand experience. Ultimately they helped bring our future vision for the company to life."

Hayley Collingswood
Group Head of Marketing, Ventur

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