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Pet Parents

The age of pet parenthood is here! Research shows that 85% of dog owners see their pets as family, with Gen Z leading the charge—spending 30% more on their furry companions than any other generation. We see these trends play out daily across the category when we engage with Pet Parents. Dive into our latest insight and opinion here.

UPDATED

Pet Parents: The new family dynamic shaping the world

Katie unpacks the evolving world of pet parenthood—are we still talking about ‘pet’ care, or something much bigger?
Read more
In the News – 36

How challenger brands are changing the way we shop for our pets

Sam explores how disruptors are redefining the pet parent experience
Read more
In the News – 40

Surviving and thriving in an evolving petcare market

Jess dives in find out what it takes to win in a world of changing expectations.
Read more

See how we've crafted brands for devoted pet parents

A touch of luxury in everyday pet care. We partnered with Noble to create a brand that speaks to discerning Pet Parents. With a refined identity and a focus on comfort, quality, and care, Noble elevates pet essentials into a premium experience, without the premium barriers.

View case study

For pet parents who see their furry friends as family, we helped ASDA rejuvenate its own-label pet food with a brand that recognises the unique bond we share with our pets. By bringing Hero and Tiger to life with a playful new identity, we made quality pet care feel more vibrant, engaging, and unmistakably ASDA.

View case study

We refreshed Wainwright’s with a modern identity that reflects evolving nutritional needs. Rooted in expertise and natural goodness, a new brand world reinforces trust while making premium pet care feel more accessible than ever. Check out how we connected with pet parents who want the best for their four-legged companions.

View case study
Explore other Perspectives
In the News – 74
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